Sara Lee

When Sara Lee embarked on a Euro 2.1 billion divestiture of its complete Household & Body Care (H&BC) units, it chose Imprima Virtual Data Rooms from Imprima to help investors with their Due Diligence and Asset Management.

PRODUCT

Imprima VDR

INDUSTRY

Consumer Sector

DATA VOLUME

300 GB

REGION

38 countries worldwide

The Project

Based in Illinois, USA, Sara Lee Corporation is a global manufacturer and marketer of high-quality, brand-name products for consumers throughout the world. Its businesses comprise North American Retail, North American Foodservice, International Beverage and International Bakery

When Sara Lee embarked on a Euro 2.1 billion divestiture of its complete Household & Body Care (H&BC) units, it chose Imprima Virtual Data Rooms from Imprima to help investors with their Due Diligence and Asset Management.

In conjunction with Deloitte, Imprima structured Sara Lee’s H&BC businesses into 18 separate Imprima VDR’s, each containing data specific to a workstream such as marketing, sales, distribution, procurement, and finance

Imprima’s project team is extremely dedicated in getting even the most challenging jobs done.

Sara Lee

The Challenges

The deal impacted in over 38 countries in the world – in every single time zone – and took 18 months to complete
1,500 active deal managers needed to upload data securely via Imprima VDR, and full support from the Imprima VDR project team
3,000 members of the various potential investor due diligence teams also needed time-critical access to the Imprima VDR, alongside timely help and support
Combined data within the Imprima VDR amounted to over 300 GB

The Solutions

Given the size and scale of its requirements, Sara Lee considered all the leading virtual data room providers before choosing Imprima VDR, based on its flexibility, security, and unmatched local project management capability
Using its advanced software, Imprima VDR unique Permissioning System enabled Sara Lee’s 1,500 deal managers to create and manage access rights for all 3,000 users – no mean feat given the complexity inherent in assigning permissions on this scale, and the enormous potential impact on the deal should any users be given incorrect access to sensitive information
Imprima asset and due diligence software organised simultaneous, continual online training for over 150 users worldwide
Throughout the whole 18-month project, Imprima’s 24/7 Imprima VDR teams worked tirelessly alongside Deloitte and Sara Lee, to facilitate the transaction as expediently and efficiently as possible

Sara Lee

The Project

The Challenges

The Solutions

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