Torotrak case study

Torotrak is the global innovator in gearless traction drive technology to reduce Co2 emissions in vehicles, which can be used to enhance the efficiency of everything from lawn mowers to 40-tonne trucks. The company had refreshed its strategy, following intensive developments in its business and technology. It decided that it needed to reflect those changes in its report, while also explaining its business more clearly to investors.

Imprima has 40 years' experience of corporate reporting and more than 100 retained clients around the world. This gives us a deep understanding of how to help our clients achieve their reporting goals and the scale to offer excellent value. By complementing our in-house skills with those of carefully chosen partners, we put together teams which precisely match our clients' needs.

We approach each report from a communications perspective, working with our clients to define their issues and create ways to overcome them. For Torotrak, the first step was to understand the company's aspirations for its report and what it wanted to communicate. 

"Imprima worked well with Torotrak and was instrumental in introducing us to one of their associates to assist in the creative challenge and presentation of key messages and strategy", said Jeremy Deering, Torotrak's Commercial and Finance Director.  "The result was a very well thought through report, with clear navigation, case studies and succinct articulation of our strategy and objectives"

Torotrak also appreciated Imprima's ability to turn drafts around quickly and accurately, using our 24-hour in-house typesetting facility - the largest in Europe.
The response to Torotrak's report has been excellent. As well as winning the IRS Best Practice Award, the company has been praised by investors, who recognised Torotrak's efforts to communicate with them.

"Imprima delivered what they said they would do and displayed a flexibility to work with a wider team in a very effective way.  We would certainly recommend Imprima to other companies wanting to raise the quality and effectiveness of their reporting", said Jeremy Deering.