Imprima

The initial brief was to reduce costs on the 6 month GUS plc R&A project with a print run of 70,000 without sacrificing quality or functionality.  An underlying requirement was to create a stronger presence for Argos, Homebase and Experian in preparation for the GUS plc (Great Universal Stores) demerger.

Imprima’s full Corporate Reporting solution was used including content consultancy, design, typesetting, production and mailing of Sinclair Pharma’s Annual Report. A fully interactive online version of the report was also developed using Imprima’s iReports.